The Book That Will Save You Thousands And Let You Take Control Of Your Real Estate Business
With the reduction in real estate companies and practitioners, there has never been a better time to start your own real estate business and leave behind the corporate B.S. and useless franchise fees charged by the big corporate brokers. Now is the time to open your own brokerage and create the real estate business you've always dreamed about.
Did you know that the National Association Of Realtors "2007 Profile Of Home Buyers and Sellers" stated that only 5% of the people surveyed considered the agent's association with a particular firm as the most important factor when choosing a real estate professional? I find it almost comical that some of the new real estate brands that didn't exist in our area just five years ago, moved into Florida and told agents that they would get more business by affiliating with them because of their brand name. Nobody had ever heard of these real estate brands and yet they considered their brand name a huge selling point. If your customer doesn't care about the company behind the individual, why would you continue to pay your Broker 20%, 30%, or 50% to promote their brand.
The reality is that over 83% of consumers choose an agent because of their reputation, their knowledge of the neighborhood, because the agent is honest or trustworthy, or because they are a friend or family member (NAR 2007 Profile Of Home Buyers and Sellers). With the typical real estate brokerage taking anywhere from 10% to 50% of your commission on each sale, it's hard to justify the value the brokerage is providing for dollars they are keeping. With more of the home buying public moving to the Internet to find homes, do you really need the desk at the office, useless floor time, and the endless negativity from the 80% of the agents that think hanging around the office is the best way to get business?
As the broker/owner of three successful real estate companies and a mortgage brokerage, I'll give you the resources you need to help you start you own successful Florida based real estate brokerage. In 16 easy steps we'll have you up and running your own company in just a couple weeks. I'll also give you numerous Internet resources that will help you manage and grow your business without missing a beat.
Visit www.RapidRealEstateSuccess.com to order your step by step guide.
Steve Eckhardt, Broker & Author
All best to successful real estate companies.